Ought to I Submit Editorial Content material In My LinkedIn Feed? — Insider Profession Methods Resume Writing & Profession Teaching

LinkedIn is without doubt one of the first “social networks”, however with a singular give attention to skilled networking, skilled branding, profession improvement, and as a premier market for job seekers and recruiters. LinkedIn boasts the next details and statistics (2022):

• 810 million members.

• 57 million registered firms.

• Operates in over 200 international locations and areas.

• 91% of LinkedIn customers have school or superior levels.

• 44% of LinkedIn customers earn $75,000 a yr or extra.

• 60% of LinkedIn’s consumer base is millennials.

• 75% of LinkedIn customers reside outdoors the US.

• 87% of recruiters use LinkedIn.

• 14 million open job postings (this quantity fluctuates).

• In 2016, Microsoft purchased LinkedIn.

By social media community requirements, LinkedIn is relatively small, however its influence on the labor market is substantial. Like some other social media community, customers can submit unique content material on LinkedIn. Nevertheless, not many particular person customers submit regularly or eat posts regularly. The unique content material on LinkedIn, the forex of LinkedIn, is you – your skilled historical past and story – not movies of cats taking part in the piano. *Full disclosure: Insider Profession Methods helps the cat piano taking part in neighborhood and says, “Rock on!”.

LinkedIn customers, new and outdated, can submit no matter they need if they need. Nevertheless, LinkedIn’s tradition doesn’t revolve across the website’s feed, likes/dislikes, or sharing. Customers use the location to analysis firms and seek for job openings. Recruiters use LinkedIn to seek out job candidates. Advertisers use the location to generate leads. That isn’t to say the feed algorithms aren’t vital. If you wish to use LinkedIn for skilled promotion, firm promotion, or promoting, what you submit, like, and share issues. So – do you must submit articles, movies, or different content material (moreover your profile) on LinkedIn?

1.     Are you a job seeker? In case you are a job seeker who desires to enhance your profession, employers who pay to see “into the system” will discover you. A LinkedIn presence that draws consideration and advances your profession objectives is born via your profile {and professional} story, not the content material within the feed. A terrific LinkedIn profile is so far as you might want to go. 

2.     Are you making an attempt to get views? Posting on LinkedIn is a double-edged sword. First, you assume content material drives folks to your profile. Second, you assume the individuals who go to your profile are by some means positioned to assist your profession and can (finest case state of affairs) attain out to you. Clever, artistic, and well-conceived content material associated to your occupation and abilities could draw consideration and improve visibility with folks out of your community, however sloppy, offensive, or unprofessional content material can do an excessive amount of harm to your skilled model. Solely submit when you have a definitive skilled goal, and accomplish that with warning and care.

3.     What are your posts about? LinkedIn is just not nice for private posts. Pictures of your current trip are inappropriate and undesirable. LinkedIn’s feed algorithm flags private content material as “low high quality” even when shared by a kazillion folks. For those who take a content material advertising and marketing strategy and wish to place your self as an skilled in your discipline, go all-in in your skilled posts  (however for almost all of LinkedIn customers posting is just not mandatory). To reiterate – no movies of cats taking part in pianos! That isn’t going to assist your skilled model. *Full disclosure: Insider Profession Methods helps the cat piano taking part in neighborhood and says, “Rock on #2!”.

4.     Don’t submit political content material. Political content material may be divisive. For those who submit content material, it ought to relate to your occupation {and professional} objectives. Except politics IS your job, it’s finest to keep away from the subject there – by posting your political opinions, you’ll solely achieve irritating half the viewers. It’s finest to maintain content material skilled in nature.

5.     Are you utilizing LinkedIn for enterprise functions? To revisit a statistic, LinkedIn has 57 million firms on its website, which suggests 57 million firms selling model consciousness, producing leads, and firm vying for job seekers’ consideration. In case you are a enterprise on LinkedIn, folks will discover you with out posts. That’s as a result of they’re actively looking for firms. An organization profile is extra prone to get successful after a devoted search than a submit within the feed.

6.     Are there benefits to going all-in? Solely 40% of LinkedIn’s base are “energetic customers.” Nearly all of customers are on the platform for under a brief period of time. In case you are an everyday content material creator who generates “top quality” posts, it’s straightforward to face out and positively influence the LinkedIn neighborhood with a dynamite ROI. There are a lot of benefits to increasing your skilled community and alternatives. Simply take into account the skilled pitfalls. Maintain to an “all enterprise” script, and you would be part of the ranks of LinkedIn influencers!